826LA Promotional Posters

Promotional posters for the organization 826LA focused on introducing their new marketing campaign on career paths

Overview
826LA is an organization based out of Los Angeles who’s mission is to instill in the next generation of kids with the love of writing. 826LA offers after school programs, workshops, field trips and other events all allowing kids to come and write stories. They wanted posters designed for their “I Want to Help” campaign, featuring kids dressed as different types of working professionals, inspiring kids to dream about what they will be when they grow up.

Tools Used:
Adobe Illustrator

The Design
I wanted these posters to appeal to 826LA’s target audience: kids. Bright colors and cartoon characters make the posters fun for kids while tying to reach them in a simple style that very approachable.