BRIEF

Web Design • Digital

These banners were made in October of 2015 for my job working for the Web Design Department in the Cal Poly Pomona Library. It is a series of banners run on the library's website, representing the different departments of the library as well as announcing library information.

CAL POLY POMONA WEB BANNERS

CONCEPT

The intention of these banners is to instantly grab the attention of the person browsing the CPP Library website and also to alert them to whatever information it is meant to emphasize. I chose bright colors for the banners in order to pull people's eyes instantly up to the banner. The white color of the font as well as the bold typeface direct the viewer's eye from the eye-catching colorful graphic image over to what is really important: the information. The contrasting sizes of the text highlight the most important info, while the contrast between the script and sans-serif font add an element of playfulness.

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© 2019 by Kendall Ballard (All Rights Reserved)