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Advertising • Print

This ad was featured in Inc. Magazine in their Winter 2017/2018 issue. The ad was created for project management software company Project Insight, who is attempting to reinvent the way project management is done through their feature-rich project management software solutions.

PROJECT INSIGHT MAGAZINE AD

CONCEPT

While many businesses keep track of their projects in either archaic (think sticky notes and paper) or unorganized ways, Project Insight creates project management software that helps teams Work Better Together and get their projects organized. The photo of the young man in the ad with the jumbled lines and white symbols above him represents your typical, unorganized, jumbled team trying to organize their thoughts and projects. The tagline tells you that Project Insight can get you out of your project whirlwind with their software that reinvents project management. The blue and orange colors used in the ad are Project Insight's brand colors.

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